This unbranded point of sale was produced by Johnson & Johnson to soft-sell the idea of contact lenses to glasses wearers by reassuring them with more current information, introducing the idea of wearing contacts on occasions as a change to glasses and persuading them that they would still be at one with themselves in lenses.
Johnson & Johnson Vision Care conceived a ‘knocking’ campaign demonstrating the superior convenience of contact lenses over glasses to run in contact lens centres and certain opticians. I produced point of sale items demonstrating situations where glasses could prove a hindrance. One of these images was then adapted into a 48-sheet poster, publicising J&J’s sponsorship of National Eye Week.
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